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Challengin 10 Perceptions In The Aus Craft Beer Market
Challenging 10 Perceptions in The Aussie Craft Beer Market - The Beer Healer
Prior to sitting down to write my article, I was conversing with some industry mates over their "feedback" on my debut in the media last week.
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These are all questions that enthusiasts grapple with. We interviewed Dave Engbers from Founders Brewing a while back. We asked him about the active brewery merging marketplace. His feelings on it were, "it is all about the quality of the liquid".
I try to keep Dave's ideals in my head, and Lord knows there is enough great beer out there these days. But...if there are sooo many good beers, and not enough time/money, I have to make the decision of what to consume based on more than just "is it good". If there are two great beers in front of me, and I am only going to buy one of them, am I going to send my money to an AB-InBev brand, or the guy making beer in my neighborhood, paying taxes in my city, sending his kids to school with my kids?
I like you summary of this...
If both beers are equally good tasting, both quality products...what's the next level tie breaker, and i like your idea!