Anything in the field of graphic design / visual communications. Work you like, your work, articles, design careers, etc
New Package Design for Blue Moon Beer
Why Blue Moon Is Changing Its Look
Brew's Packaging Overhaul Gives More Prominence to Orange Slice That Made it Famous Blue Moon owes much of its nearly unstoppable sales success to the orange. While most wheat beers had historically used lemon garnishes, Blue Moon founder Keith Villa began encouraging bartenders to hang oranges on glasses of the brew back in 1997.
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As we all know redesigning any brands look can be daunting but this designer(s) had the added pressure of it being a beloved brand of brew! I think he/she/they nailed it and even retained a similar feel to the original design. I'm thirsty now.
I like it! Just the right amount of vintage sign look without overdoing it.