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design

design

Anything in the field of graphic design / visual communications. Work you like, your work, articles, design careers, etc

4118 members
Posted byShouldersOfGiantsin/design-May 16, 2016 at 6:00 PMΔ

New Package Design for Blue Moon Beer

  • branding
  • article

Why Blue Moon Is Changing Its Look

Brew's Packaging Overhaul Gives More Prominence to Orange Slice That Made it Famous Blue Moon owes much of its nearly unstoppable sales success to the orange. While most wheat beers had historically used lemon garnishes, Blue Moon founder Keith Villa began encouraging bartenders to hang oranges on glasses of the brew back in 1997.

adage.com
Comments2
  • HappyBoxMay 19, 2016 at 7:32 PM

    As we all know redesigning any brands look can be daunting but this designer(s) had the added pressure of it being a beloved brand of brew! I think he/she/they nailed it and even retained a similar feel to the original design. I'm thirsty now.

  • tani_pMay 24, 2016 at 7:07 AM

    I like it! Just the right amount of vintage sign look without overdoing it.

design

design

Anything in the field of graphic design / visual communications. Work you like, your work, articles, design careers, etc

4118 members
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