Comment GIFS will destroy Imzy

What I like about Imzy is the comments. Imzy is a community. You get a real feel of interaction and thus community when you comment with the other members.

But look at the comment threads, any GIF immediately demands your attention. You can't help look at it. Hence, it will garner views and thus hearts/likes. It will at the very least garner attention and reward the poster. That attention and reward immediately forms a feedback loop that heavily favors gifs over comments. Soon gifs will pre-dominate the comments section on Imzy, devolving them into gifs, reaction gifs and counter-reaction gifs. Who can read comments when gifs predominate?

Solution: Take a cue from reddit and ban gifs (and pictures) from the comment threads. They don't belong.