Discuss: do Soylent's ads tempt people with eating disorders?

Soylent's Advertising Sounds a Lot Like Thinspo

Rob Rhinehart stopped eating and started a multimillion-dollar empire. In a 2013 blog post entitled, " How I Stopped Eating Food," the then-24-year-old explained how he'd overhauled his diet by eliminating all solid foods from his life. For the past 30 days, Rhinehart said, he had only consumed a milkshake-like concoction he made of every essential nutrient.

thedailybeast.com

Your moderator has some thoughts on this, but I'd rather learn what y'all think first.

The theme of the linked article is basically this: although Soylent doesn't claim to market their product for weight-loss, the tone and look of their recent advertisements suggests otherwise, and might tempt people with eating disorders to use Soylent for excessive dieting.

What's your opinion? Do you think anorectics and others with eating issues might misuse Soylent or other meal-replacement products? Have you seen any Soylent ads? Do they seem to you to encourage weight loss?