Open question about building a community for a universe I created

I created the universe of Haions so I could consolidate all of my ideas and create something better with them. The issue I've run into is, that I cannot think of a good way to share the universe and build an audience/community for it.

Or rather, I cannot figure out a good platform for such a thing. I've been putting more effort into building something on deviantart. But the more I think about it the more I think that it isn't the best place for what I have in mind. I wanted to have something like a blog. A place where I can place my art and ideas from time to time. While also being good place for keeping all of the relevant information about the universe. At the same time, I want to have a good system for social interaction; commenting, discussion, art sharing, etc.

Does anyone have some insight into this. Experience with sharing a universe? Examples of other people who did this well? Could Imzy work for what I have in mind?