The Adpocalypse: What it Means

The Adpocalypse: What it Means

Am I concerned? Absolutely. Watching revenue tank in early April was terrifying, but it also got us thinking about lots of other ways to support this content which I am excited about.

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Hank asks, is the advertising revenue model (that was created for radio) a useless holdover from another century? And if so are we going to have to find ways to turn the value we create into value we can spend? And if so will advertises lose their ability to reach people who are under the age of 65? And if so is that really a bad thing because do we need advertisers to tell us how to spend our money?

It seems clear that the advertising revenue model needs to change, especially for news media. In my research into this problem, I've found scholars discussing the coming of peer production, and how it will displace capitalism to become the dominant economic force. It looks like we're starting to see this happen with crowd-funding platforms like Kickstarter and Patreon.