Tips for Publicizing a New Imzy Community -- OUTSIDE OF IMZY

Tips for Publicizing a New Imzy Community -- OUTSIDE OF IMZY

Shameless Plug Upfront:

I started a new imzy community dedicated to the world of "MAD MEN":

/madmen

Soon after publishing it last night, I was informed that I had "199 new invitations for Mad Men".

Now, it's a unique enough challenge to try to launch a fan community for a dramatic series that ended its run over a year ago and has no prospects for continuing. The additional challenge is trying to access people who are passionate enough about the series to be part of a new community on a new platform.

My first instinct would be to post something in the correlated community on that alien mascot site, but I suspect advertising another social media platform on that site would result in a rash of downvotes.

There is Twitter and Facebook -- but I don't have significant presences/followers there.

Any advice? Tips?

Thanks in advance,
/zork