A discussion on digital marketing by some very intelligent people

Discussions on Digital: Measuring marketing's impact

Silicon Valley leaders discuss the challenge on every marketer's mind: how much to spend on digital marketing, and where to spend it. In the latest episode of our Discussions on Digital podcast, the head of McKinsey's consumer digital-excellence initiative, Brian Gregg, talks with several Silicon Valley leaders about marketers' thinking on how best to spend their budgets.

mckinsey.com