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Yes, email marketing is still alive. Yes, the many rumors that it is dying are unfounded
Statistics that Prove Email Marketing is (Still) Not Dead
UPDATE: 2/4/2016 - And even a few years later, email marketing is still far from dead! This article has been updated with new statistics to show just how crucial email marketing is and why every marketer needs to implement it into their strategy.
As a marketer, I have consistently found that email is always the very highest ROI of all our efforts. It's not only not dead, it's super effective.
It has, however, moved mobile (33% of all email opens are on iphones!), so make sure all emails you send are built mobile first.
... I will also confess that I do almost all of my email checking in bed or the bathroom, as the stats suggest.



