Links that are neat, interesting, or neateresting
The Early Principles That Guided the Makers of LEGO
The Early Principles That Guided the Makers of LEGO
In his 2013 book, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry , David Robertson outlines the early successes and failures of the Denmark-based LEGO Group - from their early experiments with plastic, to their decision in the late 1990s to finally strike licensing deals with movies and characters, starting with Star Wars.
longreads.com



