Preventing "dead game"

Ok just as the title suggests, how would you all think the best way would be to prevent planetside from dying out? Should DBG focus more on improving the new player experience, orienting their efforts into helping out newer players? Or simply put all their recources into trying to keep the old and quickly burning our vets, implementing this "meta" that we've all been hearing about for ages? Personally I think the newer player experience should be focused on. Koltyr is a good step; but for most newer players, they might do ok on koltyr, but then completely get "shreked" by numerous BR 100s once they leave it. Pretty sure I would leave a game if all I did was dying left and Right. So my question is, what do you all think? Focus ib Newer players? Or vets?