How product design can persuade people to socialize - KLM Bonding Buffet

Although Amsterdam Airport Schiphol is a crowded place at Christmas, loads of people spend their transfer time alone - reading a book, or checking their phones. But watch what happens when they bond with each other, instead of their devices. Look up from your screen and you'll see that magic is in the air.

KLM serves a Bonding Christmas Buffet

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Something different for the holidays. An interesting piece of shape changing product design by the dutch airline KLM that persuades people to socialize and bond in order to get a reward.

There is both a tiny bit of gamification elements involved here aswel as some obvious interaction design magic.

Link to site regarding the Bonding Buffet : https://bondingbuffet.klm.com/

Happy Holidays!