A place for queer people to discuss pop culture.
Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center
Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center
In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team. That an esteemed brand like Nike decided to showcase Mosier's story of athleticism and courage while millions worldwide watched had both news outlets and marketers take note.
adweek.com
More importantly, Ad Week doesn't write about ads featuring trans people as a trend that will eventually fade but something that will become so commonplace that it becomes mundane.




I have kind of a feeling that one of the reasons that brands are using trans people is pinkwashing–using their support of LGBTQ people as a ploy to appeal to the queer demographic. Pinkwashing is in a similar vein to queerbaiting, and it's not always the best. As long as they're genuinely trying to support better treatment of trans people it's ok, but it's a fine line to walk.