Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center

Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center

In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team. That an esteemed brand like Nike decided to showcase Mosier's story of athleticism and courage while millions worldwide watched had both news outlets and marketers take note.

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More importantly, Ad Week doesn't write about ads featuring trans people as a trend that will eventually fade but something that will become so commonplace that it becomes mundane.