Long reads, short reads, interesting articles that aren't straight up news or clickbait.
One of Japan's most popular mascots is an egg with crippling depression
One of Japan's most popular mascots is an egg with crippling depression
Corporations are forever perfecting the art of prodding primal emotions - greed, lust, hunger - to make us buy stuff. Listen to the Story. But is it possible to market malaise? In Japan at least, the answer is yes. Meet Gudetama, the anthropomorphic embodiment of severe depression.
pri.org




All the Gudetama episodes. (I think.)
Posted this because of the demystification. Rather than lazily treating the Japanese as the Exotic Other:
gudetama is truly my favourite current mascot, for sure.