The Politicization of Anti-"Political Correctness" Sentiment

In the past, elections have fallen mostly under liberal vs. conservative lines. However, this year, a new dynamic is emerging - the anti-political correctness vote.

Political correctness means something different to everyone. For some, it is the root of everything wrong in this world. For others, it is a welcome change to ensure that minorities and women feel comfortable. If you want my view, it is the phenomenon in which any statement that could be construed as reflecting negatively on previously marginalized demographics is harshly criticized. For better or for worse, what was once an issue mostly discussed as a cultural issue is now intruding into political campaigns as a political issue.

My fear is that a portion of voters, some of whom have sensible political views, may consider this as an important political issue and change their votes because of it. Nowhere is this more demonstrated than Reddit, where the antipathy towards political correctness influences people's opinion of the presidential candidates.

Is there a solution to this problem, or do you think that the use of "political correctness" as a campaign issue is productive to our political discussion?