Amazon bans incentivized reviews tied to free or discounted products

Amazon bans incentivized reviews tied to free or discounted products

Amazon is making a significant change to its Community Guidelines, announced today, which will eliminate any incentivized reviews, except for those that emerge from within its own Amazon Vine program. This program allows Amazon - not the seller or vendor - to identify trusted reviewers, and has a number of controls in place in order to keep bias out of the review process.

techcrunch.com